→ efficiency first
Art direction / Design System / Graphic Design / Visual Identity / Editorial Design
A network of enterprises for energy efficiency.
Efficiency First is an initiative that promotes an informal network of information, awareness and lobby in support of companies operating in the energy efficiency sector.
The visual identity was designed based on a typographic system which refers to the connections between this network. A dashed outline is applied to typography and it is used as an extra graphic element to create patterns and to represent networks.
CLIENT: European Alliance to Save Energy
YEAR: 2019
