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Art direction / Visual Identity / Design System
/ Graphic Design / Branding / Web design
YEAR: 2022
Visual Identity for Link architecture studio
Link is rooted in Portugal and collaborates internationally, especially with Switzerland. The identity reflects the seamless connection between geographies. Inspired by topographical elements, the visual system is a network of light and structured lines that form pathways — also a journey from concept to reality.
The primary typeface conveys clarity and balance, anchoring the design system, while a secondary font — atypical and marked by extreme cuts — adds contrast and character. Together, they form a dynamic partnership, guiding the visual narrative with personality.
