→ TBA theatre
Art direction / Branding / Design System / Visual Identity / Web Design / Editorial Design
The basis of the proposal for TBA visual identity is typographical, raw and with no integrated symbols. It seeks to highlight the physical space of the letter, through open and closed paths, like any experimental process needed to reach a result.
The identity considers the square room of the black box theatre, a democratic space for experimentation and creation, open to all interpretations. The proposal responds by crafting a two-dimensional space that emphasizes its boundaries, contrasting emptiness with its opposite: action and reflection.
The system is translated into a visual identity in continuous construction, based on an orthogonal grid that highlights its active and inactive zones. The reader perceives the boundaries—of image, text, and color—that intersect, diverge, and strive for organization. The interplay between positive and negative, interruption and continuity, and the clear delineation of the communication space collectively open the door for graphic experimentation.
→ Proposal for TBA theatre identity and communication material, 3rd prize in public contest. Graphic Design in collaboration with Mariana Veloso
YEAR: 2019
